Knowing Where and Where You Aren't Making Money With POS Software

Web based POS (Point of Sale) Software is believed to be one of the most overlooked, yet powerful marketing tools available to boost sales. We've all heard the phrases, "Time is money", "It's in the details", "Know your customers" - but tangibly improving those things is difficult at best and often run into real world problems. POS software allows businesses and their sales people to be more efficient through organization and customer prioritization.
Save time managing inventory and handling bookkeeping. Inventory is automatically updated with every sale, order and return. From the inventory or amount of sales in stock, to locating information on a customer's sales history, all records are available at the touch of a button. Eliminating tedious, daily bookkeeping and allowing staff to expend their time elsewhere. The details are not only well organized, they are found in the same format across the board and accessible almost anywhere. No more illegible handwriting or trying to understand the idiosyncrasies of an individual salesman.
Stay on top of things with instantaneous reports on customers, sales and any trends with inventory. This means that sales representatives can virtually be everywhere at once. Sales associates can easily locate out of stock items at another store and have that item either placed on hold or shipped to the customer's home.
Keep customers coming back with rewards points, special pricing and discounts. Marketing studies have shown that response from cold lists sent to companies unfamiliar with the sender are around approximately 1 to 3 percent. Whereas the same letter, sent to past customers, return rates as high as 25 percent! This corresponds with the idea that customers prefer to buy from someone they trust and who has treated them fairly in the past. Customer information at other stores is also easily accessible giving sales associates vital information on a customer's preferences and purchase history which in turn leads to cross and up selling opportunities.

Roslyn Munden is a SEO and journalist from Australia. She writes for several newspapers about topics such as software, Brisbane Point of Sale, Sydney Point of Sale and several other which attract attention of many readers. Article Source: http://EzineArticles.com/?expert=Roslyn_Munden